CD/AD Jacob Waites
AD Brannon Solomon
LEAD Conner Hill
Onyx Creative Group
NADIA KAMAL LIFE & BUSINESS DESIGN
Nadia Kamal, the principal and CEO of Onyx Creative Group, needed to establish a personal brand for herself to begin opening up a new chapter in her coaching portfolio. Positioning herself as a life coach specializing in finding a balance between work and home, we created a brand of diversity and passion to visualize the needs of others. Under my direction, Brannon Solomon crafted a lotus icon to be the center of Nadia's new brand, and that was just the beginning.
As Nadia's brand began to evolve, we designed and developed a site within two weeks using the Foundation framework and a lighter weight content management method through Perch CMS. Once I had designed the mockups, development work was carried out quickly, and thanks to the frameworks, very cleanly. The build also included some more robust, custom-built features, including a listing of upcoming speaking events, and a booking module.
Below are some of the page layouts for the Nadia Kamal site, feel free to scroll around in them to test it out, or launch it now.
GETTING IN TOUCH WITH PEOPLE
To spread the word and build a client base, I designed a custom mailchimp template structure for us to launch in a newlsetter rollout campaign. The newsletters carried links to Nadia's blog, recent news updates, calls-to-action to enroll in programs, and the dates of upcoming speaking events.
Using Zurb's "Ink" as a jumping off point, we created a fully responsive email experience for our end-users. Check out the template below.
PRETTY IN PRINT
To support Nadia at conferences, many forms of collateral were made to get the message out about work-life balance. Stickers, banners, and posters with Nadia's mission were printed and distributed locally and throughout the region.
One of the more direct pieces was a front and back letterpressed rack card that would be sent to clients upon completion of Nadia's Coaching Assessment, which gave them their signup options. You can see it and other samples below.