CD/AD Jacob Waites
LEAD Jacob Waites
THE REFINERY FITNESS STUDIO
Designing the brand for The Refinery Fitness studio was a great experience in creating a jumping off point for a new local brand. The Refinery's identity features an industrial aesthetic resembling metallic elements from the Periodic Table, while maintaining a modern and refined form.
THE REFINERY SITE
The Refinery's Website echoes the logo's style and feel. I designed custom illustrations to go along with classes, as well as developing unique menu items and elements to create a website that was tailored to the Refinery's aesthetic. I designed and developed a responsive site with a fully fledged retail section to display apparel and products that would be sold inside of the studio's retail space. The dynamic slider menu featured on The Refinery's front page provides large format advertisement by using high contrast imagery and large images. The Refinery Fitness Studio is now open and located in suite 620 of the Whole Foods Shopping Center at 1817 Thomasville Road in Tallahassee, FL.