I led the blueprint brand team for 3 years from 2016 to 2018, creating themed event collateral and visual style guides for the CoLab so that the prototypes showcased would have a uniform presentation across the venue. All Blueprint events were forward looking, and based off of an inspiration word or term. 2016’s term was crosstalk, an electrical engineering phenomenon that occurs when two wires charged with electricity come close enough to one another to arc, creating a visible flash of light and energy. Crosstalk was used as a metaphor to describe CoLab’s unique membership model and sprint process: when putting this industry leaders, engineers, and designers into a single area, the opportunities for collaborative innovation are maximized.
The event branding focused on two spot colors to create a modern, saturated, high contrast space. I created custom illustrations for the event posters, along with takeaway cards for each prototype present at the event.
A book to take away
Since this was the first year that blueprint ever happened, we commemorated the event with a 90 page book cataloguing what CoLab was, our approach, point of views on each portfolio area that we were researching, and case studies with members that happened during the year.
Portfolio area posters directed attendees to different sides of 3 large triangular areas housing prototypes.
Shirts & tote bags were created for the event as a takeaway in addition to the book.
A cathode tube relay installation was installed at the front of the venue entrance as a welcoming experience. Switching relays looped a cross talk inspired pattern through the tubes.