The Department of Possibilities became the UAE Ministry of Possibilities publicly in April in Dubai, acting as a space for radical collaboration and experimentation between the UAE government and its citizens. I was part of a design team collaborating with IDEO’s Palmwood studio in Dubai, along with Mitch Sinclair, Luca Ponticelli, and Takashi Wickes. I helped flesh out the communications and brand design across physical and digital artifacts in prep for the brand’s launch in Dubai.
I focused on refining wordmarks into a system and creating visual assets for the brand, along the way applying them to collateral pieces that would be given out as part of the program at the physical space.
Introducing the Department of Possibilities
Since this was the first year that blueprint ever happened, we commemorated the event with a 90 page book cataloguing what CoLab was, our approach, point of views on each portfolio area that we were researching, and case studies with members that happened during the year.
The UAE’s Launch of the Ministry