I helped Erica McDermott create a visual identity for her holistic nutrition practice that focuses on pre to post-pregnancy wellness. The brand features imagery of mothers and babies, along with comforting textures and fabrics and a more saturated earth-tone palette to create a feeling of natural living.
The Visual Identity
Through iteration with the Erica, I created a mark that features natural themes, framed within a geometric pane. The backing color can be changed for different themes, or left out for a minimal approach.
Part of Erica’s practice focuses on creating holistic health guides for women and new mothers. The guide cover template focuses on bold imagery and type to create a more editorial experience for reading holistic nutrition content.
The iconography combines medicinal plant leaves with symbols for natural elements to intertwine the natural world with holistic medicine.