Jacob Waites Visual & Interaction Designer

Jacob Waites is a Visual & Interaction designer specializing in brand design & experience. Living at the intersection between designer & developer, Jacob seeks to bridge the gap between digital and physical. Jacob co-founded Foremost, a creative collective working around the globe, and is currently working at IDEO CoLab. Jacob is also an avid instant photographer and a big fan of tacos.

Erica McDermott & Co

Holistic nourishment for women & babies– The natural way. Erica McDermott is a privately practicing Holistic Nutritionist focusing on prenatal to postpartum care for mothers and children.

I helped Erica McDermott create a visual identity for her holistic nutrition practice that focuses on pre to post-pregnancy wellness. The brand features imagery of mothers and babies, along with comforting textures and fabrics and a more saturated earth-tone palette to create a feeling of natural living.

The Visual Identity

Through iteration with the Erica, I created a mark that features natural themes, framed within a geometric pane. The backing color can be changed for different themes, or left out for a minimal approach.
Brand Images

Brand Images

Brand Images

Guides

Part of Erica’s practice focuses on creating holistic health guides for women and new mothers. The guide cover template focuses on bold imagery and type to create a more editorial experience for reading holistic nutrition content.

Brand Images

Iconography

The iconography combines medicinal plant leaves with symbols for natural elements to intertwine the natural world with holistic medicine.

Brand Images

Brand Images

Earlier iterations